Persuasive Communication And

Persuasive Communication and

Effective Negotiations

Introduction

In business the most vital skill is communication. In a setting where ideas are the business, it is imperative to be able to communicate those ideas effectively. The most important part of communication is the persuasive message. Communication is defined as a process by which we give and express meaning in an effort to create shared understanding. This process requires a huge range of skills in intrapersonal and interpersonal processing, speaking, listening, questioning, analyzing, observing, and evaluating[1]. Use of these processes is developmental and transfers to all areas of life: home, school, community, work, and beyond. It is through communication that teamwork and cooperation occur.

What is Persuasive Communication?

      Communication that is persuasive is directed toward changing or altering another person’s beliefs, attitudes, and, ultimately behaviors[2]. Generally speaking, attitudes of a listening audience are composed of three components; cognitive, affective, and behavioral. Cognitive attitudes are the way the audience or listener perceives information. The affective attitude is what the audience is feeling, like or dislike, toward the information. And the behavioral attitude is how the audience reacts to the given information. Persuasive communication allows for the opportunity for positive change through the successful conveyance of a good idea. Persuasive communication opens up options, and has the possibility to connect people at a different level. And persuasive communication allows us to communicate our beliefs, while convincing others of our goals.

Persuasive Communication Comprises of Four Distinct and Necessary Steps

  1. Establish your credibility
      Credibility comes from know-how and relationships. People are measured for high levels of expertise if they have a history of good judgment or have proven they are knowledgeable as well as informed...